In this post, we look at fresh news on stars linking up with brands. We explain what they do and why it matters.
Why Celebrities Team Up with Brands
Stars work with brands to share products with fans. When a popular face talks about a product, people pay more attention. The brand gets more buyers. The star often makes good money.
Working together helps both sides. Brands reach new fans. Stars grow their own name. This can lead to more deals.
Big Deal: Alix Earle and Poppi Soda
Alix Earle, a social media creator, took a big step into business. She joined Poppi, a soda brand that uses prebiotics to help digestion. Earle did more than ads. She got shares in Poppi and took part in ads at big events, like the Super Bowl. Her work helped push Poppi until PepsiCo bought it in April 2025.
Earle shows how a star can help shape a brand. She stays real with her fans by sharing honest stories. Then she uses that trust to back her brand deals.
Blake Lively’s Beauty Line and Ryan Reynolds’ Support
Actor Blake Lively launched Blake Brown, a line of hair and body mists. In May 2025, she shared how her husband, Ryan Reynolds, is her top fan. He uses the new Wild Nectar Sandal scent and other mixes she made.
Their post on Instagram showed a real moment. It made the brand feel honest, not just a push. Lively’s line also faces a legal fight with director Justin Baldoni. Still, she keeps adding scents and stories.
Zendaya and Louis Vuitton’s Resort 2025 Line
Zendaya stars in Louis Vuitton’s Resort 2025 ads. She wears swimwear and shows off a small “t” tattoo, a nod to her fiancé, Tom Holland. The ads use art from Takashi Murakami’s cherry design. They include more than 70 pieces—bags, shoes, clothes.
Zendaya first became Louis Vuitton’s face in April 2023. She brings a modern twist to the brand by mixing old art with her style.
Rising Tie-Ups to Watch
Below are more fresh pairings that hit news in early 2025:
Matched Voices: Amelia Dimoldenberg & Bumble
Amelia Dimoldenberg, known for her fun interviews, teamed with Bumble. They made ads that feel like real chats about dating. This fit both her style and Bumble’s goal for open talk.
Kim Kardashian & Nike SKIMS
Kim merged her SKIMS brand with Nike to make Nike SKIMS, activewear for all bodies. It started in the U.S. and will go global by 2026.
Megan Thee Stallion & Chicas Divertidas Tequila
Rapper Megan Thee Stallion joined Chicas Divertidas to launch a tequila brand. Her party image matches the fun, bold drinks.
Issa Rae & Stuart Weitzman Sunglasses
Actress Issa Rae worked with Stuart Weitzman on a “Modern Mogul” sunglass line. She helped with designs and shared real life tips on style.
What Makes Deals Succeed
Trust Matters
Fans trust stars they follow daily. When a star they like backs a brand, they listen.
Creativity Counts
Deals that mix art, real stories, or fun events stand out more.
Long-Term Ties
Stars who buy into a brand’s growth—by owning shares or building events—make deeper hits.
What to Expect Next
In 2025, look for deals that go beyond simple ads. Stars may take charge of product lines. They may join boards or invest in start-ups. Fans want honest views, not forced ads. So brands and stars will keep finding real ways to talk with people.
Celeb endorsements and brand deals are changing fast. They mix business, art, and real stories. Watching them can teach brands how to work with stars and how stars can grow their own brands.
